leverage

Douglas Engelbart classifies organizational activities:

A-B-C's of bootstrapping. Any organization's stock in trade is called here an A-activity; its ordinary R&D work to improve on A is called a B-activity. The bootstrapping strategy serves to improve on B and is called a C-activity. The value of C may be perceived as garnering compound interest on an organization's intellectual capital.

Blogging is not an A-activitiy, so it must be a B-activity. Developing blogging software is therefore a C-activity. But what do you call the activity of creating tools — databases or programming languages — that improve C?